With so many different programs to offer to a variety of students, UNT was looking for an advertising channel that was flexible, yet highly effective and could consistently maximize return on investment (ROI). Due to its ability to reach a wide range of audiences and its high level of measurability, Connected TV (CTV) proved to be just what UNT needed.
Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns.
Where your ad shows up is as important as who sees it. This is because consumers judge brands' ads based on the surrounding content.
Multiple advertisers can bid on any impression at any moment. Whoever offers the highest bid wins the auction, and their ad appears on the page.
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When you arrive at a site, before the page loads, the site’s publisher sends available ad space dimensions to the supply-side platform.
Se preferir usar uma campanha ou 1 Argumento de anúncios existente, saiba tais como criar 1 anúncio com uma campanha existente.
Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”
Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers in order to advertise and promote their products or services to target audience.
Much of this revolution was kickstarted by computers and programmatic buying; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB).
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Brand safety: Due to the randomized nature of RTB, there is a chance your content could appear next to content that doesn’t align with your brand.
As part of the ad process, DSPs often provide their advertisers with additional data from third-party providers and Troca de anúncios enable them to complement this data with data from advertisers own systems.